Joe's career has been predominantly in the custom-built plastic extrusion equipment industry, a field where he has amassed extensive experience. This wealth of knowledge equips him with a broad and deep understanding of all aspects of the industry.  His marketing skills were honed in the capital equipment arena, where he targeted new market segments and developed new customers while continuing innovation to serve the existing market segments. Joe has overseen sales managers, sales engineers, and independent territory-based representatives domestically and internationally. His familiarity with the extensive range of extrusion applications, including blown and cast film, compounding, industrial and medical tubing, lamination, masterbatch, wire insulation, and many others, further solidifies his expertise.

Joe's strong knowledge of extruder screw manufacturing and the retrofitting of extruders for processing high-temperature, corrosive and abrasive compounds, mixing, and other applications has helped countless customers maximize the capabilities of their equipment. His academic background, which includes an earned Doctorate in Business (Pace University - New York City) with concentrations in International Business and Marketing and an MBA (Fairleigh Dickinson University) in Industrial Management, complements this technical expertise. His doctoral dissertation, which focused on co-rotating twin-screw extruder buyers' perception of risk and country-of-origin bias, is a testament to his commitment to understanding his customers better. Joe's practical application of knowledge is evident in his work with firms to meet and improve their cross-border, marketing, and management challenges and opportunities. 

As the nature of the capital equipment sales cycle is often long-term, Joe's ability to manage the necessary attention and high levels of communication with the principal and customer, focusing on the details and follow-up, is a key factor in his success. He understands the entire process, from initial concept to budgeting to managing the concerns of the many members of a capital equipment customer buying group. As the focus shifts to closing the order and ensuring a trouble-free delivery, Joe keeps a steady hand steering the comprehensive, customer-satisfaction-driven process. As the process advances through installation and after-sales support, Joe is always delighted to assist those who will work with the equipment daily.

Joe thrives on the extrusion shop floor, has started up countless extrusion lines, and pioneered the Wayne Extrusion Equipment Laboratory, where customers conducted many extrusion trials. In addition to the ‘business’ side, he is delighted to work on the shop floor with electrical, mechanical, process and control development, troubleshooting, adaptation, and improvements. Customers have routinely asked to integrate a new extruder, die, or downstream equipment into an existing line. Joe is adept at interfacing new equipment with modernized controls to legacy control systems to improve the current customer line. This subsequent improvement in customer satisfaction often leads to a future order for new equipment and complete lines.

Joe's skill in hyper-targeted marketing is a crucial success factor in winning sales in head-to-head competition for new CAPEX extrusion equipment orders. His ability to establish a unique customer-focused selling proposition is a testament to his tactical skills. He has also developed sophisticated strategic marketing plans incorporating paid and earned media, pricing, product enhancements, marketing research, and other marketing mix elements, further showcasing his strategic acumen. Joe looks forward to leading EXTRUDAMERICA LLC and working closely with our principals to realize new successes by maximizing opportunities for their product lines as we advance!